To celebrate the launch of our long-awaited European e-commerce site last month, we revealed the Tina Dress - an exclusive dress version of our fan-favorite Eva Padded Shoulder Muscle T-Shirt, in a variety of colorways. When deciding how to share our new digital flagship with all of you, we wanted to go beyond the launch of a new product, and send a bigger message about who we are, and what we strive to accomplish.
Here lies our Better Together Campaign - and while Tina is its initial star, it goes far deeper and bigger. Its message is simple - to build a better world together. We want people of all identities to feel embraced and beautiful in our clothing, and inclusivity and unity to not just be observed, but be celebrated and lived. The real star of Better Together is the Frankie Girls of any embodiment as featured in the campaign, the real star of Better Together is you.
Being better starts at home, but can transcend once we join together as a coalition. Let’s think, act and build a better future together.