To celebrate the opening of our first pop-up in the Middle East, in partnership with the Abu Dhabi Investment Office, we hosted a special evening bringing together style, culture, and community in Abu Dhabi’s up-and-coming MiZa district.

Guests were welcomed into our immersive new space at the Regional Concept Center, where they enjoyed curated drinks from 48 Collagen Café and a culinary installation by ETAR, designed to complement the color palette of the collection.
The evening was accompanied by music from Cheb Moha, adding a vibrant, cultural touch.

The night celebrated the people and partnerships that helped bring this vision to life, marking a powerful debut for The Frankie Shop in the region.

Going beyond the retail experience, the two-week activation offered insightful panels and styling sessions. Talents like Beka Gvishiani of StyleNotCom and the iconic Farida Khelfa shared their unique perspectives in conversation around fashion, art and heritage.
In addition Frankie founder and notable regional stylists Bettina Looney, Sam Safavi, Jennifer Kolomoni and Lana Qatramiz led personalized styling sessions, offering guests a chance to explore their own sense of style in a curated setting.

Visit us at the Regional Concept Center, MiZa, Abu Dhabi.
Open daily through May 1, 2025.