We’re thrilled to introduce our first-ever pop-up in the Middle East, now open at MiZa in Abu Dhabi, in partnership with the Abu Dhabi Investment Office (ADIO).

Designed by acclaimed LA-based design studio Perron-Roettinger, the immersive space is a continuation of our vision to create retail environments that go beyond shopping. Known for their work at the intersection of design, interiors, and cultural storytelling, partners Willo Perron and Brian Roettinger bring their signature narrative-led approach to the project—building a space that reflects the day in a life, through Frankie's lens.

The concept unfolds through a series of curated vignettes—moments at home, at work, in the city, and in downtime. The façade sets the tone: strong, clean, and quietly powerful. Inside, a minimal yet expressive architectural language invites exploration, with neutral tones and elevated textures that mirror the collection itself.

The experience extends beyond clothing with a curated series of creative collaborations. Multidisciplinary deisgner Cheb Moha created a custom carpets featuring a palm tree design. We also worked with Tulip Hazbar, whose exclusive hand-drawn illustration brings a sense of identity and storytelling to a limited-edition Frankie t-shirt.

French artist and writer Thomas Lélu collaborated with us on a silk sleeping mask, featuring his iconic wordplay and hand-scribbled irreverence. The curation continues with sculptural Ann Vincent candles, handmade accessories by Romie Objetti, and a hand picked selection of Karen Wazen sunglasses.

To complete the experience, The Frankie Coffee Shop has been taken over by 48 Collagen Café, offering an exclusive menu of wellness-infused drinks, plus LED light therapy masks available in-store.

This two-week activation invites you to discover the essence of Frankie in a new setting, one that is immersive, collaborative, and deeply connected to place.

Come visit us at REGION CONCEPT SPACE, 83 شارع صَمْرَيْر - Zayed Port - Freezone - Abu Dhabi - United Arab Emirates. Open daily from April 18 et May 1, 2025.