

The Frankie Shop makes its Middle East debut with a two-week pop-up now open in Abu Dhabi.
Located at the Regional Concept Space in MiZa, this immersive retail experience was created in collaboration with the Abu Dhabi Investment Office and designed by LA-based creative studio Perron-Roettinger.
Designed to mirror a day in the life of a Frankie customer, the boutique unfolds through a series of immersive vignettes—representing moments at home, the office, streetscapes, and downtime.
This pop-up will be open from 18 April to 1 May 2025.
The Frankie Shop makes its Middle East debut with a two-week pop-up now open in Abu Dhabi.
Located at the Regional Concept Space in MiZa, this immersive retail experience was created in collaboration with the Abu Dhabi Investment Office and designed by LA-based creative studio Perron-Roettinger.
Designed to mirror a day in the life of a Frankie customer, the boutique unfolds through a series of immersive vignettes—representing moments at home, the office, streetscapes, and downtime.
This pop-up will be open from 18 April to 1 May 2025.
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