To kick off our 10th anniversary year, we took Halloween to the streets of New York City. On October 31st, we joined the legendary West Village Halloween Parade, one of the world’s largest costumed celebrations, for our debut appearance. For the occasion, we unveiled a custom float inspired by Elizabeth Taylor’s iconic 17-foot birthday cake presented to her at Madison Square Garden in 1957.

Lisa Rinna and Violet Chachki joined us atop the float as we carried our anniversary spirit through the heart of the West Village, an ode to the city that shaped us.

The celebration didn’t end there. The night before, on October 30th, we reunited with Unemployed for the third edition of our annual Halloween party. This year’s theme honored Elizabeth Taylor, a symbol of unapologetic individuality and decadent glamour. We invited our community to reinterpret classic Hollywood through a Frankie lens, embracing bold style, personal expression, and a touch of old-school drama.

The evening brought together fashion, art, and culture in true Frankie style: brilliant jewels, standout looks, and a room full of people unafraid to shine. Our Halloween parties have become something of a tradition, with past themes celebrating icons like Princess Diana and Pulp Fiction’s Mia Wallace, and this year felt especially electric.

As we celebrate ten years, moments like these remind us why we started. From the beginning, we’ve championed an authentic approach to style, one that celebrates real women living real lives. Halloween, with its spirit of creativity and bold expression, has always spoken to our ethos: experiment with style, embrace individuality, and have fun with it.