The Frankie Shop introduces its latest limited-edition capsule: the Cortina Après-Ski Collection. A modern interpretation of Alpine dressing, the collection reimagines classic mountain codes through an elevated, lifestyle-driven winter wardrobe.

To mark the launch, the collection was unveiled in Cortina d’Ampezzo, the iconic Italian ski resort set to host the upcoming Winter Olympic Games. Set against a backdrop reminiscent of a high-altitude chalet, the presentation captured the social, playful energy of après-ski—where style meets ritual, and winter dressing becomes a shared experience.

At the center of the terrace, a sculptural table became the focal point, featuring natural wood, a generous food installation, and silver champagne cups. A live DJ set the rhythm, bringing a relaxed energy to the après-ski moment. The setting brought the collection to life, reinforcing its connection to place while celebrating the joy of winter gatherings beyond the slopes.

Inspired by the rituals and joyful spirit of alpine life, the capsule focuses on cold-weather essentials designed for ease, warmth, and presence. Elongated silhouettes, plush textures, and indulgent fur accents define the offering, while references to the late ’70s and ’80s lend a confident yet effortless sensibility. The result is a wardrobe that feels both nostalgic and unmistakably modern, rooted in comfort, versatility, and enduring appeal.