The Frankie Shop in Milano

The Frankie Shop arrives in Milano, opening its first Italian flagship in the heart of the Quadrilatero during Milan Fashion Week.

Bringing a new city into the ongoing dialogue between New York and Paris, the store takes its cues from Milano itself - expressive yet understated, revealing itself gradually rather than all at once.

Set beneath the porticoes of Via San Pietro All'Orto, the space was designed in collaboration with architects Mattia Nuzzo and Isabella de Baviera Galimberti Poletti. Beyond its discreet facade, the store unfolds as a journey through two distinct yet interconnected spaces.

On the ground floor, the Galleria is conceived as an evolving space for fashion, art and creativity. A dark green lacquered staircase leads to the Primo Piano, an intimate lounge that pairs Milanese elegance with the raw ease of a New York loft.

A window opens onto a green balcony - a glimpse of greenery hidden from the street - while Gio Ponti carpeting brings a touch of Milanese modernism to the changing rooms.

Designed to evolve over time, the space will welcome a rotating program of artists and creatives, alongside exhibitions, events and styling sessions. More than a new store, The Frankie Shop Milano is conceived as a place to gather, discover and return to.

For the opening, a limited-edition Milan capsule inspired by the effortless elegance of the Milanese woman brings together fluid tailoring, sculptural outerwear and rich textures in a palette of muted tones and bold accents.

The capsule will be available in store and online from Sunday, September 27.