With the opening of our first Milan store comes a limited-edition collection inspired by the quintessential elegance of Milanese women, seen through the sharp filter of Frankie’s urban spirit. The capsule is available exclusively at the new flagship and will launch online on Sunday, September 27, 2026.

Fluid tailoring gives way to a glossy, sculptural puffer and oversized jackets that cocoon around the body, with a handful of slinky pieces in between; shearling and faux leather bring texture to slouchy pants, crisp shirting and lightweight knits.

It all comes in a molto Milano palette of muted, foggy tones, with unexpected flashes of eclectic blue. The result is a wardrobe with range, made to be layered, mixed and rearranged at will. 

Shot in Milan by Joaquin Laguingue, the campaign finds the city in fragments: of marble, of stone, of rich interiors, of chic streets. A fitting setting for clothes very much grounded in real life.

Photographer: Joaquin Laguingue
Set design: Vanessa Giudici
Campaign Production: Fasten Seat Belt