The Frankie Shop
The Frankie Shop
The Frankie Shop
The Frankie Shop

Spring 2026 Campaign

Introducing our Spring/Summer 2026 campaign. Photographed by Sarah Blais and styled by Monika Tatalovic, featuring Agnes Wahlström. The campaign captures a sense of play and confidence through bold colour, unexpected texture, and modern proportion.

The Frankie Shop
The Frankie Shop
The Frankie Shop
The Frankie Shop


A balance of vibrant and refined defines the collection: from handmade macramé leather and silk to oversized blazers, cargo references and fluid trenches in crayola-like reds and greens alongside navy, camel, and white. Each look is a study in contrast, bold yet considered, playful yet grounded in the ease that has always defined Frankie.

The Frankie Shop
The Frankie Shop
The Frankie Shop
The Frankie Shop

Model: Agnes Wahlström
Photographer: Sarah Blais
Stylist: Monika Tatalovic
Set Design: Raphael Medeiros
Hair Stylist: Joe Burwin
Make Up Artist: Aurore Gibrien
Casting Director: Roxane Dia
Photos from OOH campaign: Henri Coutant