London City: A Look Inside Our FW22 Campaign
For our FW22 campaign, we asked photographer Sarah Blais and stylist, Monika Tatalovic to interpret modern day dressing in the bustling streets of london.
The result? A whirlwind of billowing wardrobe staples on a background of gorgeously whisking, entangled hair.
The capsule collection, captured by Blais, brings to life the hustle and bustle of dressing for everyday on the move: showcasing the unexpected twists and turns of silhouettes and fabric in motion. Here to weather any storm, our latest capsule offers a modern outlook on dressing for any occasion.
Here are a few of our favorite campaign looks, along with what to expect this upcoming season:
Editorial by Sarah Blais
The Suzanne trench combines the sleekness and tailoring of a traditional transitional season trench coat with the effortless structure and ease of wearing it over a tailored suit. An instant wardrobe refresher, our new Suzanne trench comes in four different colorways and two different styles, and is a guaranteed fall staple to wear over any look. The Suzanne boiled wool trench coat in Gray is styled over the new Lui Poplin Shirt in Blue.
The two colorways will arrive mid October 22, but are available in our Coming Soon section, so you can be notified as soon as they launch.
The Athina Cropped Turtleneck Sweater, an update on a best-selling favorite from last year, will be launching in beige and black and white stripes. Gemma layers the Athina over our Gelso Blazer in Light Taupe Melange and new Pernille Faux Leather Pants in black. The Athina and Pernille pants will be rolled out across September and come in two additional colorways, bottle green and burgundy.
The two colorways will arrive early October 22, but are available in our Coming Soon section, so you can be notified as soon as they launch.
You can expect plenty of layers this season - from statement outerwear with our Jesse long faux leather bombers to silky shirts in bold colors.
And of course, you can always count on us to serve you with prime cargo opportunities no matter what season we’re in. Our Carrie twill cargo pants will be the ones to take you from day to night and see you through the weekend. Available in 3 colorways, get ready to snap them up before they go.
Shop the entire Fall22 campaign as it lands, and be sure to follow us on Instagram and subscribe to our newsletter to stay up to date on the latest arrivals before they go.
In the meantime, spot us on the street during Paris Fashion Week and share your looks with us using the #JustFrankie hashtag.
Model: Gemma Francis Burnett
Photographer: Sarah Blais
Styling: Monika Tatalovic
Production: Kitten Production
Production Coordinator: Marine Perrot
Hair Styling: Teiji Utsumi
Makeup: Erin Green
