Effortless, confident, urban, elegant, Paris, New York… The Frankie Shop has been described in many ways by just as many people, and 2022 marks a new, even more inclusive chapter for our concept store.

On January 21st, we commemorated the debut of our new men’s and unisex section with Just Frankie, an innovative and original campaign that pays homage to the essence of The Frankie Shop: unapologetic and irreverent authenticity that defies classification and balks trend.

In Paris, the team celebrated the highly-anticipated launch with a press event at our newly renovated boutique at 14 Rue Saint Claude in the Marais. We were so grateful to enjoy this special moment surrounded by close friends and family, who were amongst the first to discover our new in-house line as well as a curated selection of Frankie’s favorite men’s and unisex brands, including JW Anderson, Egon Lab, and Róhe.

Due to current sanitary measures, space was limited which permitted for an intimate gathering. The Frankie Shop Founder, Gaelle Drevet, was there to welcome guests who enjoyed the new space while browsing a dynamic selection of vibrant colors mixed with neutral silhouettes. Thomas Lélu, the artistic director of the Just Frankie campaign, was also in attendance, signing polaroids for our guests.

After eight years of cultivating our signature masculin-féminin aesthetic, we are beyond thrilled to share our way of dressing with an even larger audience.  We have always believed that fashion should not be categorized or contained, and that true style is a reflection of who you are.  It is an attitude, a perspective, a point of view… It’s just Frankie.

SHOP THE STORY